Expert Advice & Insights for Trade Show Professionals
Chris reflects on what it means to be the main character in your own story, how everyday actions shape that story, and why the impact you have on others matters more than titles or achievements.
Chris shares a story about a business owner who left a lasting impact by showing up for others. He reflects on what it means to be remembered and how small actions define our legacy.
Chris talks about writing your own professional obituary, the legacy you leave behind, and how everyday actions shape how others remember you.
Chris breaks down how to manage cash flow during slow periods, reduce fixed costs, use reserves instead of credit, and plan ahead to avoid financial strain when business picks up again.
Chris goes over practical ways to manage seasonal slowdowns, from building cash reserves and securing credit lines to improving internal operations and targeting busy industries during quiet months.
Chris talks about how small and midsize businesses can manage seasonal slowdowns in the trade show industry. He goes over signs of financial pressure, ways to prepare throughout the year, and how to reduce costs or find temporary work during slow months.
Chris shares tips for navigating international travel, including how to handle layovers, customs, and security.
Chris discusses what to expect when going through US Customs and Border Patrol, emphasizing the importance of being prepared with the right documents.
Chris talks about the basic travel requirements for international visitors attending trade shows in the US.
Chris explains why trade show booths need a clear purpose and strong staff execution.
Chris talks about why trade show booths often fall flat—usually because there’s no clear goal or direction.
Chris breaks down what it actually means for a trade show booth to “have a job.”
Chris shares how to find the right exhibit house when you're ready to buy a trade show booth.
Chris explains why renting a trade show booth can be a smart alternative to buying.
Chris breaks down what it really costs to own a trade show exhibit.
Chris talks about who should be working the booth during a trade show.
Chris explains what exhibitors often miss when planning for a trade show.
Chris breaks down why a trade show booth should be treated like a temporary branch office.

















