Chris Griffin pulls on research and lived experience to illuminate why, by 2027, Gen Z will make up 28% of the global workforce and what that means for experiential agencies.

Chris and Khalil discuss the realities of expanding into outdoor, consumer-focused, and niche event markets, based on real-world client requests. Hear how tried-and-true pre-engineered systems (like B-Matrix or Nexus) may fit or fall short in environments like festivals, athletic events, and beach activations.

Chris Griffin, President Emeritus of the EDPA and executive at CrewXP, unpacks what being deeply involved in industry associations like EDPA, ECA, IFES, ESCA, and CISO actually means for exhibit houses and custom builders aiming to future-proof their businesses.

Join Chris Griffin as he recaps advanced business topics explored at EDPA Access, essential for agency owners, custom fabricators, and industry leaders thinking strategically about growth.

Chris Griffin unpacks the most impactful keynote moments from EDPA Access, giving agency leaders and exhibit house executives a clear view of the ideas shaping the future of experiential businesses.

Chris Griffin breaks down key attendee statistics, sponsorship milestones, and the integration of 22 new companies, marking one of the highest levels of engagement the event has seen in years.

Chris and Rob unpack what happens when vendors receive master service agreements or NDAs loaded with requirements far outside normal business operations, think mandatory site inspections or obscure insurance endorsements.

Chris and attorney Rob break down the nuances inside NDA language that experiential agencies and vendors face as industry activity ramps up. Many contractors receive agreements that are overly broad, vaguely define “confidential information,” or restrict future work with brands long after a proposal ends.

Rob joins Chris to break down the key differences between NDAs and confidentiality agreements, a major issue as Q1 brings a wave of new project requests. Many experiential businesses receive multi-page contracts that demand quick signatures, yet never stop to assess whether the terms actually protect them or simply overreach.

Chris, Khalil, and Jaynie break down actionable methods agencies can use to retain Gen Z employees as they become a major part of the workforce.

Chris, Jaynie, and Khalil explore the "now vs. later" mindset shift facing experiential agency leaders: Gen Z workers want advancement and pay growth immediately, creating a new kind of career and retention puzzle.

Chris leads a discussion on the stark differences between what today's hiring managers seek in new employees: achievement, drive to learn, and strong work ethic and what Gen Z professionals want from their employers.

Chris and Khalil unpack what “relationship deposits vs. withdrawals” mean for agency owners, account managers, and anyone driving client retention today.

Join Chris and Khalil as they break down why details like physical presentation, office environment, and proposal polish matter as much as technical execution. They explain how both new hires and industry veterans can make an instant positive impact before even speaking a word.

Chris and Khalil dig into the often-overlooked foundation of client trust: showing up on time, meeting deadlines, and respecting every commitment.

Chris and Khalil candidly discuss the hidden dangers of chasing big projects (“whales”) without considering operational capacity and cash flow reality.

Chris Griffin shares proven methods for identifying and pursuing the “next 10” target accounts, using industry-savvy observation, research, and intentional outreach rather than random prospecting.

Chris & Khalil unpack practical revenue growth planning, focusing on how agencies can intentionally identify where their next million dollars will come from.