074 - How to Break Into the Trade Show Industry

One in three people in the trade show industry is new to it in the last five years. Bobby Diehl, a second-generation pro, says breaking in comes down to coming in eyes wide open: ask questions, connect with as many people as you can, and never stop learning. The work rewards curiosity and soft skills more than hard ones.

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Why it matters: Mistakes are just learning opportunities in this industry. What separates the people who thrive isn't avoiding problems, it's how they solve them when the pressure is on.