074 - Fill a Year of Sales Pipeline in Three Days

Where else can you get in front of 20,000 to 40,000 buyers in three days? Chris Griffin explains why trade shows are one of the highest-ROI moves a small company can make: meet new prospects, reconnect with clients, demo your product, and make live sales, all in one place.

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Why it matters: It doesn't happen by accident. Prior planning prevents poor performance, and the real return comes from the connections you make on the floor.