073 - Why Competitors Help Each Other in Trade Shows

Coming from fashion, Ashley Crane expected another cutthroat industry. Trade shows surprised her. Competitors lend each other gear on the show floor and help without hesitation, because everyone shares one goal: building something beautiful for the client.

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Why it matters: The industry runs on relationships, not rivalry. The people who show up for others, on committees, at events, in a pinch, are the ones who get taken care of when they need a lifeline in a strange city.