073 - The $400 Billion Industry Worth Building a Career In

Trade shows and business events added $408 billion to the US economy last year, and $168 billion of that came from businesses buying from other businesses after meeting face-to-face. Nearly every product around you launched at an event first. Ashley Crane calls it a whole branch of marketing worth discovering.

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Why it matters: The people who design and build trade show environments help the world trade. Seeing the scale of the industry reframes it from a niche job into essential, meaningful work.

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