069 - Where the Real Business Intelligence Lives

How do you make better decisions when your industry is changing faster than you can keep up? Chris joined multiple associations not for the networking, but for the information. The #1 mistake leaders make is deciding without all the data, and associations are where the real intelligence lives.

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What you'll walk away with:

• Why associations are an intelligence source, not just a social outlet
• How COVID revealed how much the industry depends on gathering
• What the shift to Gen Z decision makers means for how business gets done

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Why it matters: By 2030, 75% of the global workforce will be under 30. The younger generation doesn't make vendor decisions in 10-minute booth encounters. They need shared experiences that build trust first.