069 - The One Constant in an Industry That's Changed Completely

Chris has a list of everything that's changed in the experiential industry: exhibits became experiences, trade shows expanded to brand activations, Boomers handed decisions to Gen Z, AI became the most valuable employee, and private equity replaced lean ownership. So what hasn't changed? Relationships. In-person experiences are still the #1 influence on purchase decisions.

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What you'll walk away with:

• A clear picture of how the experiential industry has transformed in every dimension
• Why younger buyers need immersive, shared experiences before they'll do a deal
• Chris's sales hierarchy: sell yourself first, company second, solution third, product fourth, price last

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Why it matters: Mid-size companies are already moving beyond traditional booths to create their own ecosystem events. The ones building community around shared experiences are winning the deals.