069 - Give Up 2 Insights, Pick Up 37

Would you share your best ideas with a competitor? Chris watches it happen every day. Labor companies lending tools during move-in, exhibit houses comparing notes at conferences. The math is simple: share a couple of insights and pick up dozens from everyone willing to contribute.

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What you'll walk away with:

• Why “coopetition” works better than protecting your "special sauce"
• The 30% attendee retention stat that changes how you think about acquisition costs
• Common cause issues that unite competitors: workforce, sustainability, generational shifts

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Why it matters: With only 30% of trade show attendees returning year over year, the experiential industry has shared challenges that matter more than internal competition.