068 - The World's Largest Trade Show Isn't Where You Think It Is

EuroShop in Düsseldorf is the world's largest trade show for the business event and retail space. It's 11 buildings across the largest venue complex globally, with 150,000 attendees from 130+ countries. Chris just returned from his fourth attendance and is breaking down everything you need to know about why it matters, what to expect, and how to make the most of it.

‍

What you'll walk away with:

• What EuroShop is and why it's worth the pilgrimage
• The scale: 150,000 attendees across 11 buildings
• Who should attend (exhibit builders, retail chains, service providers, international sourcing)
• European vs. American trade show culture
• Chris's rating and framework for maximizing the experience
  ‍

Why it matters: If you're in the business event space, you've heard of EuroShop. If you haven't been, you're missing the largest gathering of your industry peers. This episode establishes why it's a must-attend and sets up Chris's 7-step playbook for making it work.

‍