068 - How to Navigate EuroShop: My 7-Step Playbook (Part 1)

Steps 1 through 4 of Chris Griffin's proven EuroShop framework. From packing your bag in the right headspace to mapping 11 buildings, picking a base camp, and locking in your planned encounters — this is how you show up to the world's largest trade show ready to work, not wander.
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What you'll walk away with:

• Why travel prep is a strategic decision, not just logistics (connection times, energy management, customs buffer)
• How to map a 1 million+ sq ft venue so you're routing by purpose, not wandering by default
• The case for choosing rideshare over rental car at a show this size
• How to pick a base camp that puts you in the middle of your audience's natural traffic
• Why the IFES Pavilion and Henry Schu VIP Lounge were Chris's anchors all week
• How to build a planned encounters list — booths, seminars, target meetings — and route your days around it

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Why it matters: Most attendees arrive at EuroShop with a vague list and a paper map. Chris arrives with a routing strategy, a base camp, and a prioritized encounter list. The first four steps of his playbook aren't about being rigid — they're about creating enough structure so you can actually afford to be spontaneous. That setup is what lets the real value happen.

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