Here’s what every agency owner and vendor should understand before signing anything.

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Rob joins Chris to break down the key differences between NDAs and confidentiality agreements, a major issue as Q1 brings a wave of new project requests. Many experiential businesses receive multi-page contracts that demand quick signatures, yet never stop to assess whether the terms actually protect them or simply overreach.

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In this clip, Rob explains:

• the true intent behind NDAs vs. confidentiality agreements
• why clauses with long durations or silence requirements (even when projects don’t proceed) can trap vendors
• how to identify unilateral vs. bilateral agreements and when each applies

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If you’re an owner, project manager, or vendor navigating new contracts, understanding what’s fair versus risky is essential. You’ll learn how to spot common pitfalls, clarify obligations on both sides, and know when to request reciprocal protection.

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This segment gives you practical tools to review NDAs properly, so you can protect your business, client relationships, and proprietary processes during the busiest parts of the sales cycle.

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