Chris and attorney Rob break down the nuances inside NDA language that experiential agencies and vendors face as industry activity ramps up. Many contractors receive agreements that are overly broad, vaguely define “confidential information,” or restrict future work with brands long after a proposal ends.

In this clip, Rob highlights the essentials vendors must verify:

• Are the business entities named correctly?
• Does the NDA clearly identify both the disclosing and receiving parties?
• Are carve-outs included for public information or knowledge you already possess?
• Is the restriction tied to direct engagement versus any engagement, a key distinction when multiple exhibit houses work with the same brands?
  
  

This segment is designed for agency owners, project managers, and anyone routinely asked to sign project-based contracts. You’ll learn how to protect your company’s flexibility, avoid accidental violations, and ensure your signature binds the business entity, not you personally.

By understanding appropriate carve-outs and precise definitions, you’ll know when to accept, revise, or push back on confidentiality agreements, protecting both your client relationships and your future opportunities.