Expert Advice & Insights for Trade Show Professionals

Our podcast offers actionable advice for optimizing client and peer relationships.
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Chris with Mark Taylor discuss how integrating diverse team roles, from account executives to designers and engineers, enhances client relationships.

Chris talks with Mark Taylor about the gap between sales and production.

Chris and guest Julie Kagy discuss the key to preventing potential issues from becoming major problems in the service industry.

Chris and guest Julie Kagy dive into the essence of problem-solving within the service industry.

Chris and guest Julie Kagy tackle the critical topics of workforce development and retention in the event industry.

Guest Julie Kagy shares insights on addressing mistakes, empowering employees, and the importance of treating team members as customers to foster a culture of service.

Chris and guest Julie Kagy go over the complexities of managing expectations and addressing challenges during event setups.

Chris is joined by Julie Kagy to discuss the evolving dynamics of customer service in the post-COVID era.

Chris talks about the importance of making the USP a core part of your team's understanding and operations.

Chris goes over the value of understanding your audience and highlights how a focused approach can enhance your brand's distinctiveness and competitive edge.

Chris discusses the importance of a unique selling proposition (USP) in setting your business apart. Focusing on CrewXP's journey, he highlights the steps to identify and develop a strong USP.

Join Chris as he unpacks unique selling propositions (USPs). He talks about how going beyond price can set a brand apart from the competition.

Chris Griffin & Sachel Josefson discuss the value of the 'Day of Giving'. They highlight the importance of industry partnerships and alumni support in providing valuable experiential learning opportunities for students at Bemidji State University.

Satchel Josefson shares the importance of industry partnerships and how experiential learning can be a game-changer in their career choices.

Chris Griffin & Sachel Josefson dive into the importance of workforce development in the industry. They discuss the need not only to attract new talent but also to focus on developing existing talent in the pipeline. Tune in now!

Explore how 80% of revenue often comes from the top 20% of clients and the significance of identifying client profiles to make informed decisions.

Not every project is a good fit. Chris shares his experience of a client "breakup tour" to clarify his company's identity and values. Saying 'no' led to better-fit clients, increased profitability, and overall business success.

The best leaders protect their team by knowing when to say no to projects and prospects. Involving your team in decision-making and keeping their capacity in mind leads to better outcomes and strengthen teamwork.