Expert Advice & Insights for Trade Show Professionals

Our podcast offers actionable advice for optimizing client and peer relationships.
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Chris is joined by Julie Kagy to discuss the evolving dynamics of customer service in the post-COVID era.

Chris talks about the importance of making the USP a core part of your team's understanding and operations.

Chris goes over the value of understanding your audience and highlights how a focused approach can enhance your brand's distinctiveness and competitive edge.

Chris discusses the importance of a unique selling proposition (USP) in setting your business apart. Focusing on CrewXP's journey, he highlights the steps to identify and develop a strong USP.

Join Chris as he unpacks unique selling propositions (USPs). He talks about how going beyond price can set a brand apart from the competition.

Chris Griffin & Sachel Josefson discuss the value of the 'Day of Giving'. They highlight the importance of industry partnerships and alumni support in providing valuable experiential learning opportunities for students at Bemidji State University.

Satchel Josefson shares the importance of industry partnerships and how experiential learning can be a game-changer in their career choices.

Chris Griffin & Sachel Josefson dive into the importance of workforce development in the industry. They discuss the need not only to attract new talent but also to focus on developing existing talent in the pipeline. Tune in now!

Explore how 80% of revenue often comes from the top 20% of clients and the significance of identifying client profiles to make informed decisions.

Not every project is a good fit. Chris shares his experience of a client "breakup tour" to clarify his company's identity and values. Saying 'no' led to better-fit clients, increased profitability, and overall business success.

The best leaders protect their team by knowing when to say no to projects and prospects. Involving your team in decision-making and keeping their capacity in mind leads to better outcomes and strengthen teamwork.

How do you qualify opportunities and vendors? Khalil and Chris discuss the challenges of saying 'yes' too quickly and explore why qualification is crucial.

Join Chris and Khalil as they dive into the art of saying 'no' in business. They talk about the reluctant 'yes' to empowered 'no’ and how 'no' can enhance business growth and success.

Don Svehla and Chris Griffin discuss the anticipated outcomes of the Exhibit City News and Experience Builders Partnership, highlighting its potential for enriched content and industry insights.

Discover the dynamic partnership between Exhibit City News and Experience Builders Podcast, a collaboration set to elevate industry conversations with in-depth insights and substantial content.

Join us in this insightful episode as we dive into why 2023 might be a more realistic representation of the 'new normal' in our post-pandemic world. A must-watch for anyone looking to understand the evolving landscape of the events industry.

We're thrilled to announce a groundbreaking partnership between Exhibit City News and the Experience Builders podcast! This new alliance promises to bring you more of the latest trends, strategies, and innovations. We're thrilled to announce a groundbreaking partnership between Exhibit City News and the Experience Builders podcast! This new alliance promises to bring you more of the latest trends, strategies, and innovations.

Discover how Chris Griffin plans to build on the EDPA's current successes, expanding its reach and influence in the business events industry. He shares his vision for enhancing member engagement, fostering industry innovation, and driving sustainable growth.