Expert Advice & Insights for Trade Show Professionals
Chris goes over how to strategically find and evaluate the right partners for business needs.
Chris talks about what he looks for in a collaboration partner, emphasizing trust, credibility, and commitment.
Chris discusses common misconceptions about collaboration in the trade show industry.
Chris & Khalil talk about the importance of content quality over high production costs, especially when targeting specific audiences.
Chris & Khalil discuss the importance of creating an ultimate buyer's guide to streamline customer interaction and enhance company operations.
Chris & Khalil delve into the effective strategies for creating engaging content that resonates with your target audience.
Chris & Khalil talk about essential tips for content creation with a seasoned production expert.
Chris & Khalil discuss the crucial role of content in influencing consumer decisions and shaping personal and company brands
Chris talks with Martin Laurel about event logistics from the exhibitor's perspective.
Chris and Martin Laurel discuss empathy and problem-solving in the event logistics industry.
Chris and expert Martin Laurel discuss the intricate details of the event logistics process, focusing on the weighing and dispatch stages.
Chris and guest Martin Laurel talk about the logistics of marshaling yards in event settings.
Chris shares his take on the intricacies of billing and invoicing.
Chris talks about the unexpected and often overlooked issue of billing within businesses.
Chris and Mark Taylor talk about the challenges of aligning sales and production teams.
Chris and Mark Taylor go over the critical role of clear communication and alignment in team operations.
Chris and Mark Taylor tackle the complex issue of personality differences and their impact on workplace culture.
Chris and Mark Taylor go over how misalignments can lead to dysfunction within teams and affect project outcomes.

















