068 - How to Navigate EuroShop: My 7-Step Playbook (Part 2)

Steps 5 through 7 of Chris Griffin's EuroShop playbook — and the ones that actually delivered. Serendipity, daily reflection, and strategic reentry: the back half of the framework that turned a great show into a great investment
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What you'll walk away with:

• Why Chris's unplanned encounters outperformed his scheduled meetings 10 to 1
• The specific spots he engineered for serendipity: breakfast tables, IFIS receptions, cigar bars, hotel lobbies
• How to meet Americans you've been in the same market with for 30 years — in Germany
• Why daily note-taking and reflection are non-negotiable at a show this scale
• How post-event planning starts before you land, not after you unpack
• The mindset shift from "follow up" to "follow through" and why it matters for ROI
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Why it matters: The planned stuff is table stakes. The real value at EuroShop, and any show this size, lives in the encounters you didn't schedule. But serendipity isn't passive. Chris engineered it by showing up in the right rooms, staying curious, and documenting everything before it dissolved. Steps 5 through 7 are where the investment pays off.

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