Chris and Khalil discuss the realities of expanding into outdoor, consumer-focused, and niche event markets, based on real-world client requests. Hear how tried-and-true pre-engineered systems (like B-Matrix or Nexus) may fit or fall short in environments like festivals, athletic events, and beach activations. The conversation explores why jumping into unfamiliar market segments requires due diligence: from inventory adaptation and new capital investment, to understanding the differences in logistics and risk models between indoor versus outdoor work.

This episode’s value is direct: you’ll learn what to consider before allocating resources to new event segments, how to evaluate if your current capabilities align with shifting demand, and the strategic benefit of a “pause and investigate” approach before committing to large-scale inventory spend. 

For agency principals, production directors, and operations managers, this is a playbook for screening opportunities, matching your offering to market fit, and positioning your team for growth without overextending. The segment also sets the stage for deeper dives into client acquisition, project screening, and maintaining profitability in an evolving event economy.