Gen Z workforce management, inclusive team culture, and creating career pathways for young professionals are top-of-mind for agency owners and HR leaders. In this segment, Chris Griffin pulls on research and lived experience to illuminate why, by 2027, Gen Z will make up 28% of the global workforce and what that means for experiential agencies. Instead of lamenting generational differences, Chris argues it’s on employers to adapt: from modernized onboarding and better communication about growth opportunities, to building cultures that excite new talent to join and stay.

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You’ll get actionable advice on developing long-term team members from the ground up, ways to address “values and work ethic” disconnects constructively, and practical steps for engaging Gen Z in ways legacy team structures haven’t always supported. Takeaways include cultural strategies to attract and retain next-gen staff, onboarding techniques that set up young hires for success, and mindset shifts required to compete in a changing talent market. This is essential viewing for anyone responsible for employee experience, leadership development, or building sustainable agency teams as the generational workforce mix evolves.