Chris Griffin and Khalil candidly discuss the hidden dangers of chasing big projects (“whales”) without considering operational capacity and cash flow reality. Drawing from hard-earned experiences, they break down why the sustainability of revenue matters just as much as its volume, highlighting real risks such as delayed receivables, resource over-extension, and disruption to proven business models.

The conversation details how to analyze current client revenue patterns (using real project numbers and frequency), budget for ongoing account “maintenance,” and avoid risking core accounts for the sake of landing one-off mega-projects. Their framework encourages agency owners to calculate not just gross profit but the operational costs and post-sale commitments tied to each new growth initiative.

Listeners will take away: strategies for qualifying new opportunities against your team’s true capacity, warning signs when a client or project might threaten margins or culture, and the importance of preserving process discipline even amid rapid growth. 

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Chris underscores the value of maintaining the systems and protocols that keep your agency’s quality high and cash flow healthy.
This practical session is a must for leaders and managers aiming to “future-proof” their agencies and reduce the chances of costly growth missteps.

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