Trade Show Staff Selection: The Hidden Factor That Makes or Breaks Your Event ROI

Selecting and preparing trade show staff remains one of the least asked yet most critical questions in exhibition strategy - discover why this oversight costs exhibitors millions in missed opportunities. Khalil Benalioulhaj and Chris Griffin from The Experience Builders Podcast examine why companies invest heavily in booth design while neglecting the people who actually convert attendees into customers.

Chris reveals the industry's blind spot: exhibitors focus obsessively on physical presence while giving minimal thought to human engagement strategy. He explains how poor staff selection and preparation leads to wasted interactions, missed leads, and diminished ROI regardless of booth quality. The conversation highlights why treating staff selection as an afterthought rather than a strategic priority fundamentally undermines exhibition success.

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Learn why careful team curation, comprehensive training, and ongoing coaching create the difference between mediocre results and exceptional outcomes. This discussion provides specific guidance on evaluating staff readiness, developing engagement protocols, and ensuring your team can maximize every attendee interaction. For experiential agencies and exhibit professionals seeking to elevate client results, understanding the human element of trade show success offers a competitive advantage most exhibitors overlook.

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