Expert Advice & Insights for Trade Show Professionals
Chris with guests Jordan Walker & Hunter McKinley go over the challenges and potential of AI in the events industry.
Chris, Jordan and Hunter discuss how Backtrack helps exhibitors manage trade show conversations by recording in five-minute loops.
Chris talks with guests Jordan Walker & Hunter McKinley about Backtrack, a meeting recording tool that has significantly impacted the events industry.
Chris talks about where leniency often occurs in production, particularly in woodworking and fabrication.
Chris goes over the risks of being lenient when selecting clients.
Chris discusses the challenges of hiring during high seasons and the consequences of leniency in staffing.
Chris talks about managing a unique project at the Palm Resort and Casino in Las Vegas.
Chris goes over how to strategically find and evaluate the right partners for business needs.
Chris talks about what he looks for in a collaboration partner, emphasizing trust, credibility, and commitment.
Chris discusses common misconceptions about collaboration in the trade show industry.
Chris & Khalil talk about the importance of content quality over high production costs, especially when targeting specific audiences.
Chris & Khalil discuss the importance of creating an ultimate buyer's guide to streamline customer interaction and enhance company operations.
Chris & Khalil delve into the effective strategies for creating engaging content that resonates with your target audience.
Chris & Khalil talk about essential tips for content creation with a seasoned production expert.
Chris & Khalil discuss the crucial role of content in influencing consumer decisions and shaping personal and company brands
Chris talks with Martin Laurel about event logistics from the exhibitor's perspective.
Chris and Martin Laurel discuss empathy and problem-solving in the event logistics industry.
Chris and expert Martin Laurel discuss the intricate details of the event logistics process, focusing on the weighing and dispatch stages.
Chris and guest Martin Laurel talk about the logistics of marshaling yards in event settings.
Chris shares his take on the intricacies of billing and invoicing.
Chris talks about the unexpected and often overlooked issue of billing within businesses.
Chris and Mark Taylor talk about the challenges of aligning sales and production teams.
Chris and Mark Taylor go over the critical role of clear communication and alignment in team operations.
Chris and Mark Taylor tackle the complex issue of personality differences and their impact on workplace culture.
Chris and Mark Taylor go over how misalignments can lead to dysfunction within teams and affect project outcomes.
Chris with Mark Taylor discuss how integrating diverse team roles, from account executives to designers and engineers, enhances client relationships.
Chris talks with Mark Taylor about the gap between sales and production.
Chris and guest Julie Kagy discuss the key to preventing potential issues from becoming major problems in the service industry.
Chris and guest Julie Kagy dive into the essence of problem-solving within the service industry.
Chris and guest Julie Kagy tackle the critical topics of workforce development and retention in the event industry.
Guest Julie Kagy shares insights on addressing mistakes, empowering employees, and the importance of treating team members as customers to foster a culture of service.
Chris and guest Julie Kagy go over the complexities of managing expectations and addressing challenges during event setups.
Chris is joined by Julie Kagy to discuss the evolving dynamics of customer service in the post-COVID era.
Chris talks about the importance of making the USP a core part of your team's understanding and operations.
Chris goes over the value of understanding your audience and highlights how a focused approach can enhance your brand's distinctiveness and competitive edge.
Chris discusses the importance of a unique selling proposition (USP) in setting your business apart. Focusing on CrewXP's journey, he highlights the steps to identify and develop a strong USP.
Join Chris as he unpacks unique selling propositions (USPs). He talks about how going beyond price can set a brand apart from the competition.
Chris Griffin & Sachel Josefson discuss the value of the 'Day of Giving'. They highlight the importance of industry partnerships and alumni support in providing valuable experiential learning opportunities for students at Bemidji State University.
Satchel Josefson shares the importance of industry partnerships and how experiential learning can be a game-changer in their career choices.
Chris Griffin & Sachel Josefson dive into the importance of workforce development in the industry. They discuss the need not only to attract new talent but also to focus on developing existing talent in the pipeline. Tune in now!
Explore how 80% of revenue often comes from the top 20% of clients and the significance of identifying client profiles to make informed decisions.
Not every project is a good fit. Chris shares his experience of a client "breakup tour" to clarify his company's identity and values. Saying 'no' led to better-fit clients, increased profitability, and overall business success.