Podcast
047 - More Than a Booth: It's Your "Branch Office"

047 - More Than a Booth: It's Your "Branch Office"

Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!

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Time Stamps

  • 00:48 - Episode Intro
  • 02:38  - Opening a Branch Office at Trade Shows
  • 06:10  - Strategic Planning for Trade Show Success
  • 10:11  - Engaging and Training Your Staff
  • 22:48  - Engaging Trade Show Visitors
  • 22:58  - Choosing the Right Staff for Your Booth
  • 24:37  - Creating a Compelling Booth Experience
  • 26:40  - Maximizing Client and Prospect Interactions
  • 29:01  - Budgeting and Planning for Success

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Snippets from the Episode

  • "It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin
  • “You've gotta be able to engage, qualify, present, and close.  And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin
  • “It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris Griffin

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Resources

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More from Chris

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