023 - Crafting a Unique Selling Proposition for Your Exhibit Agency

Are you struggling to make your exhibit agency stand out from the competition?  Learn how to create a Unique Selling Proposition (USP) and discover how to become the top choice for your ideal clients!


Time Stamps

  • 00:47 - Starting the Year With a Bang
  • 02:11 - Episode Intro
  • 03:12 - Understanding the Concept of a USP
  • 09:33 - Developing Your Agency's USP
  • 15:02 - Exploring Different USPs
  • 17:38 - Knowing Your Audience
  • 21:19 - The Importance of Knowing Your Strengths
  • 23:17 - Implementing and Communicating Your USP
  • 27:11 - Conclusion

Snippets From The Show

  • "One of the things I've learned is when we made that commitment to go all in to the trade, it changed our processes. It changed the products that we stocked in the inventory. It changed the facility and layout, the talent that we hired, the way we behave." - Chris Griffin
  • "Once you narrow that focus, what happens is the speed and the velocity which you pick up because you're so clear on who your audience is and what your offering is... All I can tell you is if you're good at it, it just works out. Your dance card still gets filled." - Chris Griffin
  • "You will have more fun and enjoy success quicker if you really decide who you are and commit to that and then use your creativity to develop this strategy." - Chris Griffin
  • "You can't go wrong if your true North Compass in business is following what your customer says." - Chris Griffin
  • "Stop just talking about what you do and start talking about what you wanna be known for. Start talking about what makes you different." - Khalil Benalioulhaj


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